George Lois is a marketing power house. Perceptive and visionary. His two books $ellebrity and Iconic America explore American fascination with its own pop-culture and the visual teams who define culture in pictures. My interest in Lois’s work is specifically in the pictures: how he solved visual riddles and how photography was employed to either assert or inform the cultural lexicon of his day(s). He is most famous for his Esquire covers, and now you can see these covers at the Museum of Modern Art, starting on April 25th. It will be interesting to the photographs by Carl Fischer in large scale.
Since George Lois is famous for his work on Esquire magazine, a related note:
“There’s not one path anymore,” David Hirshey, executive editor of HarperCollins and former longtime deputy editor of Esquire magazine, said the other day. “Thirty years ago, you worked at a newspaper, you moved to a magazine, and then you wrote books or screenplays. Today you can be a blogger who writes books or you can be a stripper who wins an Academy Award for Best Screenplay.”
Ha! Excerpted from this month’s Magazine Issue of the NYO.